Nike Ads

This was another project for my Advertising Creative Strategy class. It was for Nike and my group came up with the tagline of "One Step." which is a somewhat refreshed version of "Just Do It." 

"One Step." was meant to symbolize that one step it take to get off the couch and start exercising in order to live a healthier life. I did 4 print ads including a two-pager as well as a billboard.

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Mini Cooper Ads

This was a project for my Advertising Creative Strategy class. Our task was to create an ad campaign to introduce the Mini Cooper to the United States. Our tagline was "Mini Means More" meant to express the range of capabilities of such a notoriously small car. My group and I choose Active Youth 18-35 year olds and Ex-Soccer Moms looking to get rid of their minvan around 35-55 year olds. I was in charge of creating print ads and billboard as well as a TV/viral commercial spot.

Mini Cooper Commercial

Open: Old North Church in Boston, 1775. Two lanterns lit in church tower to symbolize the British’s arrival by sea. Outside the church sits a mini with both headlights on (lanterns). Forest scene: camera is panning though forest at night Sound of galloping horse followed by the rev of the Mini’s engine then horse neighs. Voice: ”The British are Coming! The British are Coming!!”

Main Scene: Defining moment of spot. An army of “Redcoat” Minis drive over hill carrying the British Flag.

Revolutionary Music playing in background.

End Scene: Voiceover, “The British are Back with the New 2013 MINI Cooper S and its combined 29 Miles per Gallon. Visit your local dealer or build your own at miniusa.com”

Burt's Bees Print Ads and Billboard

These are a couple of ads I made for the final project of my Intro to Marketing class. Our group had to choose a product to market and our product was Burt's Bees Lip Balm. There are 3 print ads as well as an idea for a billboard.