This was a project for my Advertising Creative Strategy class. Our task was to create an ad campaign to introduce the Mini Cooper to the United States. Our tagline was "Mini Means More" meant to express the range of capabilities of such a notoriously small car. My group and I choose Active Youth 18-35 year olds and Ex-Soccer Moms looking to get rid of their minvan around 35-55 year olds. I was in charge of creating print ads and billboard as well as a TV/viral commercial spot.
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